Indie Microblogging by Manton Reece

Uses for a microblog

“You donʼt know if your idea is any good the moment itʼs created. Neither does anyone else. The most you can hope for is a strong gut feeling that it is. And trusting your feelings is not as easy as the optimists say it is. Thereʼs a reason why feelings scare us.” — Hugh MacLeod, Ignore Everybody

Sometimes it’s hard to put words down. Staring at a large, empty text box from blog software that wants you to give your post a title, as if every thought is fully formed before you know what to say. Doubt and imposter’s syndrome creep in.

The solution is easier, quick posting. Just start writing without the pressure of getting it all right.

People who haven’t been posting regularly to their own blog also often struggle with deciding what content should be on a social network and what should be posted to a microblog. My default is to post everything on my own site, and cross-post to other networks, which takes the guesswork out of where to post. But there are several types of content that are naturally well-suited to an indie microblog that you control.


Sharing photos is an important part of I put a custom photo picker and filters in the original iOS app to encourage everyone to post photos to their blog, so that you end up with a great collection of your best photos at your own domain name. Because photos are square by default, they look great in the timeline, and with cross-posting can attach photos to your tweets or send posts to other social networks.

Some people on focus almost exclusively on posting photos, like Robert Brook. Some people have even created separate blogs just for their photos at their own domain name hosted on, like There’s a special section of our curated Discover section that features photos from more users.

We’ll cover photos extensively in Part 4.


Essentially two types of link blogs have evolved since the early days of blogging. The most traditional link blog can be seen in Dave Winer’s posts. These are links with a very short commentary. Many tweets are like this. In a way, this format is the purest form of microblogging.

The second type of link blog starts to fall outside the limits of microblogging. Instead of just including a URL, authors use a quote from the linked material as the foundation for the post. The majority of Daring Fireball posts adopt this format. While author John Gruber is known for his full essays, those longer posts are infrequent today. He keeps his site active by linking to other interesting essays and tacking on his own brief opinion.

Books has a Goodreads-inspired feature called Bookshelves that helps you track what books you’re reading or want to read. When you’re done reading a book, a quick click on the “New Post” button will prepare a microblog post with the book name, author, and link to the book details. It’s an easy way to share your favorite books and keep everything on your own blog.

There’s also a books API and companion app for iOS and Android called Epilogue, plus third-party IndieWeb apps like IndieBookClub. If we put more of our content on our own blogs, services like can aggregate book data together, forming a more distributed version of centralized sites like Goodreads.

Travel blogs

Travel blogs tend to combine text about the trip and photos, with individual blog posts for days or major sections of the trip. This can be seen in microblogs like this one from Mary Hatfield as they travel and adventure across the world, but a microblog is also great for remembering short trips and vacations.

We designed our companion app Sunlit for these kind of travel posts. The main interface on iOS allows grouping text and photos from multiple days into a blog post.

Travel blogs can be longer posts, or short check-in posts with just the venue name. This can often be automated. Many people use the service OwnYourSwarm to copy Swarm check-ins to a microblog.

Business blogs

A microblog can be used for a company’s news updates or product release notes. For, we have where we post about new features or server downtime. These posts are short and also easy to copy over to a company’s account on social media.

One advantage for businesses is that unlike social media, a microblog can be completely branded with the company’s web site design and domain name. Posts can also be included automatically in a company’s main web site using’s Sidebar.js script.


Blog posts are a great way to get feedback about an idea. Conversations around a blog post can take the form of replies on, or comments on external blog posts like WordPress.

See Part 6 for more about replies and building communities.

Microcasting is about making short-form content you own as simple to post as a tweet because we believe blogging should be easier. Podcasting should be easier too.

Everyone had a story to tell, but for some people it’s too daunting to even think about needing to talk for half an hour. Microcasts are short-form podcasts. Creating a microcast is fun because it’s much easier to record and edit than the longer podcasts we’re all used to.

Chet Collins has published a microcast where he shares bits from his day with his kids. He wrote on his blog about why a podcast is such a nice format for capturing these memories:

Audio recordings, in an open format, are about as future-proof as you can get. Even more than that, these recordings deliver the actual sound of my children’s voices, their laughter, and their unfiltered thoughts. They are the perfect time capsule of my children, recorded and preserved for the future.

Using a podcast essentially provides some structure, transforming audio snippets from everyday life into a format that can be easily reviewed later. It’s more organized than a digital junk drawer of random video clips, which for most people are unlikely to ever be edited. Podcasts inherently have a narrator to give context.

…and everything else

What you had for lunch. The movie you just watched. If it’s something that could go on Twitter or Facebook, it can be a microblog post at your own site.

Next: Mission to movement →